PROJECT OVERVIEWS

Phoenix Revive, a wellness brand focused on holistic health, wanted to reinvent its identity to appeal to a younger, urban audience seeking accessible wellness solution Their goal was to shed their outdated image and emerge as a fresh, vibrant, and modern brand that speaks to balance, energy, and transformation. Phoenix Revive’s existing brand identity felt overly traditional and lacked the energy that their new mission represented.

CREATIVE SOLUTION

Our team centered the rebrand around the concept of "revitalization," using fiery gradients and a sleek, modern sans-serif font that reflects both the brand name and the energy Phoenix Revive promises. The new logo features a minimalist phoenix symbol, symbolizing rebirth and energy, with dynamic strokes representing vitality and movement. For the website, we used an intuitive layout with warm gradient backgrounds, calming animations, and bold call-to-action buttons to improve user engagement. The social media assets were designed with a focus on high-impact visuals and motivational.

SCOPE OF WORK

User Engagement: Increased by 60% on social media, with consistent growth in followers among the 18-34 age group. The social media assets were designed with a focus on high-impact visuals and motivational messaging, ensuring that Phoenix Revive stands out in a crowded wellness space.

Website Metrics: Website traffic rose by 45%, and time spent on the site doubled as users engaged with the new content. Client feedback surveys indicated that 85% of existing customers felt the new brand resonated well with them, while 90% of new customers cited the brand’s modern look as a reason for their interest.

PROJECT GOALS

Revitalize Brand Identity redesign the logo, color scheme, and visual assets to embody renewal, energy, and warmth. Create a overhaul the website and social media visuals to reflect the brand’s new mission of accessible wellness. Engage develop a social media strategy and brand assets that resonate with millennials and Gen Z.

CHALLENGES

Phoenix Revive’s existing brand identity felt overly traditional and lacked the energy that their new mission represented. A major challenge was finding a design style that balanced professionalism with a bold, vibrant aesthetic that would appeal to younger consumers while retaining the trust of their existing audience. Our team centered the rebrand around the concept of "revitalization," using fiery gradients and a sleek, modern sans-serif font that reflects both the brand name and the energy Phoenix Revive promises. The new logo features a minimalist phoenix symbol, symbolizing rebirth and energy, with dynamic strokes representing vitality and movement.